Date: Founded in 1921
Significance: Barron’s provides advice and information to individuals seeking to manage their own money effectively. This advice empowers individuals and, as a result of Barron’s large readership, it can itself influence financial markets.
The entirety of U.S. and world markets is a complex topic but one of great importance to private investors. Barron’s is a weekly publication that attempts to make these markets comprehensible and financial information manageable so that readers can make better decisions about trading and finance. The magazine’s columns and stories can examine individual companies, whole industries, or entire economic sectors.
Barron’s caters to a wide range of readers, from individual investors to senior corporation executives, whom it helps understand and anticipate market events. This anticipation and the confidence it generates can translate into action, as investors, having read an article in Barron’s, may trade stock as a result. The magazine may thus influence the stock values of those companies and sectors it discusses, causing them to fluctuate. This influence can be either positive or negative, depending on the tenor of the coverage.
Articles in the magazine usually focus on what happened in the prior week and what is projected for the future. The prior week’s coverage focuses on commodities, stocks, and bond options, especially the statistics relevant to those securities. Future projections are based on coverage of certain firms or economic sectors, including relevant demographic or investment trends, political developments, and general market conditions. Readers can also become aware of such issues as stock fraud by reading Barron’s investigative features.
See also: Bloomberg’s Business News Services; bond industry; The Economist; Forbes; Fortune; Magazine industry; stock markets; The Wall Street Journal.